This pen has been my favorite since childhood. It was the first pen which showed my handwriting beautiful. From then onwards I always used this Pen and improved my handwriting.
The classic design of the pen with Blue Cap/White Body and Black Cap/White Body has everlasting impression on majority of educated people. The refill also lasts longer. The design of the refill tip is very stylish. The pen is robust and it doesn’t break easily. There were many pens released as competitors to it. To name a few Rotomac, Montex..etc though they had their own share of attracting the market, there were regular/legacy users to Reynold. Its interesting to observe that many companies have shelved their Pens.
Another interesting thing about this pen is that its price is Rupees 5/- for so many years. It is surprising to see that the makers didn’t increase the price of this good even though the expenses on raw materials have increased in all sectors. This reminds me about Five Star Chocolate which is also priced Rs 5/- even today but the catch in it is that they could reduce the quantity delivered in one piece. But it is not the case with Reynolds. I simply do not understand how they are able to deliver Reynolds pen at Rupees 5/- today.
Now a days five rupees has become a petty thing and many do not even go for a separate refill if it is over. I do not see people buying refills today. Everyone buys a new Pen itself. This would be a big benefit to the manufacturers. Another important selling point is the laziness of many Employees. I have observed that many people lose their pens at their Offices. The main reason is no one keeps track of their own pens. The people who lend Pen from others do not take the effort to remember and return it and eventually lose it somewhere. Interestingly this will increase the sales of the pens though. Laziness of the people is also a business opportunity !!!